The growth in the use of email marketing has been accompanied by an enormous increase in the amount of Unsolicited Commercial Email (UCE), popularly known as spam. The unprecedented amount of unsolicited messages is now recognized as a serious problem, costing the society billions of dollars very year. In this paper, we provide an exploratory understanding and conceptualization of unsolicited commercial email. Based on critical characteristics of UCE, we propose a conceptual typology of spam. Further, we identify the key stakeholders in the UCE process and enunciate the roles played by them. Using the stakeholder analysis, we highlight some key mechanisms for addressing the problem of UCE.
Moustakas, Evangelos; Ranganathan, C.; and Duquenoy, Penny, "Unsolicited Commercial Email (SPAM): An Exploratory Understanding Using Stakeholder Analysis" (2005). ECIS 2005 Proceedings. 8.