This paper gives an overview of consumer fears associated with the introduction of RFID technology. It analyses the motivation and technical viability of these fears and derives suggestions for privacyfriendly technology design. The analysis shows that all consumer fears currently debated are essentially justified, because from a technical perspective they can all be implemented in the short- or mid-term. A 7-point plan of technological measures is presented that should be taken into consideration and developed further by standardization bodies, researchers and governments in order to impede potential abuses of the technology in the long term.