Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market.
Chun, Se-Hak; Hong, Jhung-Soo; Joo, Ji-Ho; Kim, Eun-Jin; Kim, Min-Young; and Kim, Jae-Cheol, "A Strategic Analysis of Internet Contents Market in Electronic Commerce" (2003). ECIS 2003 Proceedings. 44.