Whilst a great deal of academic research and many methods used by consultants and practitioners in knowledge management have focused on developing successful strategies, few have reviewed strategic-fit. This project aims to fill this gap. A survey of over 150 organisations discovers distinct variations in the knowledge orientation of organisations with different strategic approaches. These findings support the notion that in order to achieve a more effective KM strategy it is important to match this closely to the strategic needs of the organisation. One size does not fit all. The study identifies a number of success factors for each of four strategic types of organisation and describes how these are correlated with overall performance. The focus is on adaptability to changes in the external environment and more generally on business agility