Individuals using the same IT artifacts still differ in their adoption and use behavior on an affordance level, but goal variations cannot fully explain these differences. These differences could, for example, be caused by factors inhibiting affordance perception and actualization, thus impeding individuals from gaining the most value from their IT artifacts. Understanding potential influences on affordance perception and actualization is therefore essential. Affordance theory allows us to examine adoption behavior more granularly - evolving from the binary adoption decision. However, research on the factors influencing affordance perception and actualization is still scarce. Therefore, we use a grounded theory approach to explore differences in how individuals perceive and actualize affordances. From the data, nine influencing factors on affordance perception and actualization emerged. With these insights, we improve IT adoption theories and offer practitioners the ability to design interventions encouraging the optimal use of IT artifacts.
Vollenberg, Carolin; Godefroid, Marie; Plattfaut, Ralf; and Coners, André, "Influencing Factors on IT Affordances: A Qualitative Study" (2023). Digit 2023 Proceedings. 21.