With the widespread adoption of conversational AIs (CAIs), like Amazon Echo Dot and Google Nest, consumers have started personifying these devices during social engagement and while sharing their reviews of the CAI products. However, little is known about how these interactions and expressions of personification impact other aspects of business and society. The paper proposes investigating differences between personified and non-personified product reviews, and how these differences impact a reader's perception of the helpfulness of the review, willingness to purchase and price to pay for a CAI product. This paper discusses its findings from the exploratory study done on the data from 44,699 CAI reviews and proposes experiment studies to investigate the test the proposed research model.