In July 2007, In Lee proposed an architecture for a next-generation holistic e-recruiting system. Based on an extensive review of marketing, recruiting and IS literature we propose to extend the framework by adding employer branding as a new important construct and sub process. It is shown how employer branding has to be integrated into the existing architecture to develop and implement an effective employer branding strategy. The results are a first step towards an architecture for a holistic e-HR management system.