We live in era in which we are inundated with information from both hemispheres, and in which the economy of attention makes us far from the truth. The present study has as its core to study the creation, use, as well as the sharing of videos originated by artificial intelligence that can make it appear that a person says or does something, although he has never said or done anything of the kind, this type of content is called deepfakes. The problem is the way in which these contents are propagated, which for the untrained eye, can be seem as authentic. To prepare the article, we opted for quantitative research, through a survey, and a literature review in books, articles and reports. It was found through the obtained data that many users are linked to the desire to verify the veracity and source of information circulating in digital networks.