Digital Transformation of Tourism in Cabo Verde: Case Study
The article deals with the study of the impact of digital technologies on the transformation of the tourism industry. It is established that the tourism industry is information-rich, as it is characterized by a variety of business relationships with partners, the dynamic nature of business processes, the customization of tourism services, technological enhancement, and a highly competitive environment. The digital transformation process in tourism aims to develop an ecosystem of services based on an electronic platform with advanced functionalities. This platform includes, for example, virtual reality technologies that allow visitors to interact with the destination or attraction from a distance, and augmented reality that enables visitors to have on their smartphone the thematic routes or their location in the advertising of tourism products as well as in the support in guided tours, for educational and recreational purposes and for the development of social tourism. A proposal for application of the platform adapted to the reality of Cabo Verde is presented.