In the digital age, physical products of all kind become infiltrated by technology. Especially for the sophisticated manufacturing industries manifold opportunities, yet in the same way defiances originate. While academia and practice on the one hand show that the value of digitized products for an ecosystem participant increases with the access to data from the surrounding ecosystem, on the other hand research to understand and manage this willingness-to-share data is limited. Accordingly, the Research-in-Progress Paper at hand explores the willingness-to-share data of digitized products in B2B manufacturing industries. In particular, an exploratory case study research design in the Swiss B2B manufacturing industries is carved out. Considering the inherent limitations of this qualitative research approach, preliminary findings show that highly different aspects influence the willingness-to-share data of digitized products in these environments.