Disruptive technologies drive enterprises to rethink how to create and capture value by revising their business models (BM). Even in cases that the need for BM innovation is clear, how entrepreneurs can do it and what they need to be changed it is not always obvious. That leads to the need for BM exploration. BM tooling can support this process, however, existing BM tools are not widely focused on the BM exploration. In previous steps of our research, we designed and developed a digital tooling for BM exploration. This RiP paper presents the experimental design we plan to use to evaluate the effects of the tooling on the BM exploration. Initial results and future steps are discussed. We expect to contribute to the BM literature by understanding what features of BM tooling contribute to BM exploration.
Athanasopoulou, Alexia and de Reuver, Mark, "Designing business model tooling for business model exploration: An experimental design for evaluation" (2018). BLED 2018 Proceedings. 9.