The ageing population of Europe is a concern for political decision makers as the ageing population by 2020 will represent very large groups of people (18-23% of the population in most EU countries). The issues raised concern elderly people, the age group 75-90 years, as their need for health and social care is expected to grow beyond what national economies can afford. Not much thought is given the “young elderly”- the age group 60-75 years – as the serious age-related problems are yet not visible among them and, hence, they are not on the political radar. Nevertheless, interventions to form and sustain wellness routines among the “young elderly” as part of preventive action programs could significantly reduce the problems society faces when people become elderly. We propose that digital wellness services on smartphones can serve as interventions to form and sustain wellness routines.