Through an in-depth survey of scholarly research studies and practitioner reports this study examines the extent to which current scholarly research addresses the challenges and impacts of Enterprise 2.0 (E2.0) being faced by organisations. Our findings reveal that whilst there is a growing body of work about E2.0, the first stream of research has focused primarily on providing an overview of E2.0 and its adoption and use. Our analysis of the practitioner literature reveals a different set of imperatives clustered around information management and compliance issues, the identification and measurement of benefits and the integration of social software into organisational business processes and business software. To address this misalignment of research imperatives we propose a second stream of research that moves attention from the initiation and exploration of E2.0 to its institutionalisation and integration.