The article discusses the source and pertinence of the term “Social Business”. We present the findings from a study of projects that are in the early stages of adoption of Social Software in organisations. Using a qualitative research approach we examine real-world cases of implementations of integrated Enterprise Collaboration Systems. 16 existing cases (desk research) and three new cases (field research) are analysed and the findings are compared and aggregated. We apply the 8C Model as an analytical lens to guide the coding of the case data. The study’s results reveal the relations between the different concepts (features, components, collaboration scenarios) that can be identified in the cases. The findings show that the most popular usage scenarios of the software are not very “social” but support people in their daily joint work with a focus on getting the job done. The study also reveals possible beneficial factors for the adoption of Social Software such as improved personal information management, mobile devices and unified communication, and better workspace and presence awareness.
Schubert, Petra and Williams, Susan P., "The Concept of Social Business: Oxymoron or Sign of a Changing Work Culture?" (2013). BLED 2013 Proceedings. 26.