Enterprise Content Management (ECM) is an emerging concept in Information Systems (IS) research providing the means for an efficient administration of digital content. However, there are lots of obstacles which may face enterprises when adopting ECM. In particular the diligent analysis of an organisation‟s individual content situation often turns out to be a major success factor. However, adequate guidelines for performing content analyses can hardly be found in ECM literature. In this paper, we propose a process model for analysing content and present the first results that have been gained during its application within the Hilti Corporation.