A qualitative study of the motivating factors behind sustainable weblogs is presented, based on the dissection of group behavioural characteristics in the common practice of two niche interest music blogs. Preliminary observations suggest that the emerging business consumer demographic known as the “long tail” (Anderson, 2006) is at play in the ecology of the blogosphere.
Lenarcic, John and Sarkar, Pradip, "The Long Tail of Blogging: A Nurturing Mechanism for Sustainable Online Communities with Niche Interests" (2008). BLED 2008 Proceedings. 14.