This paper explores the nature of eValue creation, assessment and distribution within communities joined through the Web, and the possible implications on end user acceptance of pervasive information technology (IT). Specifically, we draw on developments of the ”new economy” in order to understand the nature of ”value” within electronic networks, and its effects on the moderators of user acceptance.

The focal point of interest is the adoption-diffusion continuum, from prior use to postadoptive behavior, within the context of attention getting and attention giving. A rough typology of eValue classes is introduced as a secondary epistemological level to aid clarifying when and how value-rational end-consumer action affects attitude toward use. The analysis strives a unified view on user acceptance decision processing, combining the management perspective (Cooper & Zmud 1990), the user perspective (Rogers 1995), the organizational perspective (Swanson & Ramiller 2004), with emphasis on the information processing perspective (Engel et al. 2001).