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Paper Type
ERF
Description
This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.
Paper Number
1502
Recommended Citation
Bai, Shiqi; Li, Boying; and Phang, Chee Wei (David), "Text-image Relationships in Social Media Communication: A Literature Review" (2023). AMCIS 2023 Proceedings. 7.
https://aisel.aisnet.org/amcis2023/vcc/vcc/7
Text-image Relationships in Social Media Communication: A Literature Review
This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.
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