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Paper Type
ERF
Description
While staying fit through sports and fitness (SF) activities come with many health benefits, they also come with restrictions in regions that have extreme environmental conditions. An example of such a region is the GCC that mainly consists of arid and semi-arid land. Qatar is one such country that consecutively suffers from a high rate of physical inactivity among its population. VR for eSports and eFitness (eSF) are technological alternatives to the traditional real-world methods of SF that have been proven to improve physical fitness in participants (Lotan, et al., 2008). Drawing from existing literature and IT adoption disciplines, this study proposes a model, conceptualizing factors that affect the adoption of VR for eSF in Qatar, paying attention to the local environmental conditions and socio-cultural practices. The study explores factors influencing the adoption of VR for eSF through an IT adoption lens in the GCC region.
Paper Number
1780
Recommended Citation
Sadiah, Noor; Vatanasakdakul, Savanid; and Aoun, Chadi, "Fit in a Bit: eSport and eFitness Adoption in Qatar" (2023). AMCIS 2023 Proceedings. 40.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/40
Fit in a Bit: eSport and eFitness Adoption in Qatar
While staying fit through sports and fitness (SF) activities come with many health benefits, they also come with restrictions in regions that have extreme environmental conditions. An example of such a region is the GCC that mainly consists of arid and semi-arid land. Qatar is one such country that consecutively suffers from a high rate of physical inactivity among its population. VR for eSports and eFitness (eSF) are technological alternatives to the traditional real-world methods of SF that have been proven to improve physical fitness in participants (Lotan, et al., 2008). Drawing from existing literature and IT adoption disciplines, this study proposes a model, conceptualizing factors that affect the adoption of VR for eSF in Qatar, paying attention to the local environmental conditions and socio-cultural practices. The study explores factors influencing the adoption of VR for eSF through an IT adoption lens in the GCC region.
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