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Paper Type
Complete
Description
Cryptocurrency has the potential to radically impact social and financial interactions due to the power of its underlying technology. Cryptocurrency can be a solution for a number of long-standing financial challenges, such as providing underbanked people with access to financial services. Several studies have attempted to examine cryptocurrency adoption; however, there is a lack of studies investigating its continuous use. Therefore, this study seeks to address this gap by exploring users’ continuous adoption intention of cryptocurrency by developing a model based on the Transaction Cost Economics Theory (TCE) and perceived value. By collecting 173 responses from current cryptocurrency users, we conclude that users’ continuous adoption is determined by their perceived value which is impacted by both perceived benefits and transaction costs. Uncertainty and asset specificity have been found to increase transaction costs while transaction frequency decreases them. Practical and theoretical implications are discussed.
Paper Number
1412
Recommended Citation
Abooleet, Saeed and Fang, Xiaowen, "Investigating Users' Continuous Adoption of Cryptocurrency" (2023). AMCIS 2023 Proceedings. 14.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/14
Investigating Users' Continuous Adoption of Cryptocurrency
Cryptocurrency has the potential to radically impact social and financial interactions due to the power of its underlying technology. Cryptocurrency can be a solution for a number of long-standing financial challenges, such as providing underbanked people with access to financial services. Several studies have attempted to examine cryptocurrency adoption; however, there is a lack of studies investigating its continuous use. Therefore, this study seeks to address this gap by exploring users’ continuous adoption intention of cryptocurrency by developing a model based on the Transaction Cost Economics Theory (TCE) and perceived value. By collecting 173 responses from current cryptocurrency users, we conclude that users’ continuous adoption is determined by their perceived value which is impacted by both perceived benefits and transaction costs. Uncertainty and asset specificity have been found to increase transaction costs while transaction frequency decreases them. Practical and theoretical implications are discussed.
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