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Complete

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This paper provides a literature analysis of digital dark nudging instances. Specifically, the literature analysis identified 14 relevant publications from various research disciplines. As a result, we systematically categorized the publications into seven instances of digital dark nudging (e.g., false expectations) within five application domains (e.g., e-commerce). Moreover, our results suggest that digital dark nudging leads the various adverse effects for individuals, such as monetary losses. We contribute to existing research by providing an overview of digital dark nudging research. Our findings indicate the need to investigate the long-term consequences of digital dark nudging. Furthermore, we pinpoint the need for clear differentiators between regular digital nudging and digital dark nudging, which is desperately needed to ensure to positive nature of digital nudging.

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1356

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Aug 10th, 12:00 AM

Instances of Digital Dark Nudging: Findings of a Systematic Literature Analysis

This paper provides a literature analysis of digital dark nudging instances. Specifically, the literature analysis identified 14 relevant publications from various research disciplines. As a result, we systematically categorized the publications into seven instances of digital dark nudging (e.g., false expectations) within five application domains (e.g., e-commerce). Moreover, our results suggest that digital dark nudging leads the various adverse effects for individuals, such as monetary losses. We contribute to existing research by providing an overview of digital dark nudging research. Our findings indicate the need to investigate the long-term consequences of digital dark nudging. Furthermore, we pinpoint the need for clear differentiators between regular digital nudging and digital dark nudging, which is desperately needed to ensure to positive nature of digital nudging.

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