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Paper Type
ERF
Abstract
Social media platforms such as Facebook, Instagram, and WhatsApp have enabled new business models, and the emergence of social commerce. Previous research of social commerce adoption in Asia has focused on how businesses could benefit from social media. Nevertheless, the customers’ perspective to social commerce has not been well understood, particularly in Asia. To address this gap, quantitative survey data were gathered from Indonesia addressing Indonesian customers’ social media, social commerce, and buying behaviors. The findings hold important implications for the rapidly emerging field of social commerce.
Recommended Citation
Defiandry, Faiq A.; Vatanasakdakul, Savanid; and Aoun, Chadi, "The way I like it! Social Commerce from an Indonesian Customers’ Lens" (2020). AMCIS 2020 Proceedings. 8.
https://aisel.aisnet.org/amcis2020/virtual_communities/virtual_communities/8
The way I like it! Social Commerce from an Indonesian Customers’ Lens
Social media platforms such as Facebook, Instagram, and WhatsApp have enabled new business models, and the emergence of social commerce. Previous research of social commerce adoption in Asia has focused on how businesses could benefit from social media. Nevertheless, the customers’ perspective to social commerce has not been well understood, particularly in Asia. To address this gap, quantitative survey data were gathered from Indonesia addressing Indonesian customers’ social media, social commerce, and buying behaviors. The findings hold important implications for the rapidly emerging field of social commerce.
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