Paper Type

ERF

Abstract

Social commerce gains a huge success recently, because, it not only allows consumers to share their purchasing experiences, seek advice and recommendations from their online community peers but also can provides various benefits to consumers through transactions. However, through reviewing the literature, we found inconsistent findings of prior research. For example, some researchers found that risk perceptions are negatively correlated with consumer intention to use social commerce, while surprisingly, some researchers found that risk barrier is positively correlated with usage intention. Through a meta-analytic study, we aim to explore the role of benefits, risks, social factors and the potential moderators in social commerce setting. Our study makes practical, theoretical and methodological contributions.

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Aug 10th, 12:00 AM

Benefits, Risks and Social Factors in Consumer Acceptance of Social Commerce: A Meta-analytic Approach

Social commerce gains a huge success recently, because, it not only allows consumers to share their purchasing experiences, seek advice and recommendations from their online community peers but also can provides various benefits to consumers through transactions. However, through reviewing the literature, we found inconsistent findings of prior research. For example, some researchers found that risk perceptions are negatively correlated with consumer intention to use social commerce, while surprisingly, some researchers found that risk barrier is positively correlated with usage intention. Through a meta-analytic study, we aim to explore the role of benefits, risks, social factors and the potential moderators in social commerce setting. Our study makes practical, theoretical and methodological contributions.

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