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Paper Type

ERF

Abstract

Drawing on a mixed-method, this study aims to explore, identify, and investigate the various trust targets and their transfer mechanisms in a blockchain-based healthcare mutual aid platform. A qualitative online interview is first conducted to potential users in the online healthcare platform. Particularly, we identify three types of trust: trust in technology, trust in members, and trust in platform, that play salient roles in promoting users’ behavioral intention towards the online healthcare platform. Moreover, we find out that the three trust targets are formulated through different platform mechanisms. A preliminary research model is developed and a following-up research agenda is proposed for subsequent quantitative study.

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Aug 10th, 12:00 AM

Uncovering the Trust Transfer Mechanisms in a Blockchain-Based Healthcare Platform: A Mixed Method

Drawing on a mixed-method, this study aims to explore, identify, and investigate the various trust targets and their transfer mechanisms in a blockchain-based healthcare mutual aid platform. A qualitative online interview is first conducted to potential users in the online healthcare platform. Particularly, we identify three types of trust: trust in technology, trust in members, and trust in platform, that play salient roles in promoting users’ behavioral intention towards the online healthcare platform. Moreover, we find out that the three trust targets are formulated through different platform mechanisms. A preliminary research model is developed and a following-up research agenda is proposed for subsequent quantitative study.

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