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Paper Type
ERF
Abstract
Although a plethora of mobile applications (Online platforms) use game design elements that imbibe a sense of excitement and achievement, there appears to be a research gap addressing the user’s susceptibility to Status Characteristics of the opponent in (dyadic) competitive digital environments. Through the online experiment on a mobile e-learning application, we are seeking to assess whether diffuse (e.g., gender) and specific status characteristics (e.g., competency) of the opponent influence user engagement. This research study aims to contribute to the literature on online gamification, user engagement, and status characteristic theory.
Recommended Citation
Tandon, Ayushi; Deodhar, Swanand; Tripathi, Abhinav; and Tandon, Abhas, "Effect of Status-based Gamification on User Engagement: Evidence from A Randomized Field Experiment" (2020). AMCIS 2020 Proceedings. 4.
https://aisel.aisnet.org/amcis2020/sig_hci/sig_hci/4
Effect of Status-based Gamification on User Engagement: Evidence from A Randomized Field Experiment
Although a plethora of mobile applications (Online platforms) use game design elements that imbibe a sense of excitement and achievement, there appears to be a research gap addressing the user’s susceptibility to Status Characteristics of the opponent in (dyadic) competitive digital environments. Through the online experiment on a mobile e-learning application, we are seeking to assess whether diffuse (e.g., gender) and specific status characteristics (e.g., competency) of the opponent influence user engagement. This research study aims to contribute to the literature on online gamification, user engagement, and status characteristic theory.
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