Paper Type
ERF
Abstract
Abstract Artificial Intelligence (AI), which has been used in many industries, is gaining more prominence in the education system. Intelligent Personal Assistants (IPAs) and Voice Activated Smart Phone Assistants (VASPA) due to the ubiquitous presence of the smartphone are also available to the students. However, how students interact with VASPA and whether they are satisfied with VASPA are still not clear. By utilizing Expectation Confirmation Theory (ECT), Social Cognitive Theory (SCT), and Theory of Consumption Values (TCV), this study provides a framework to examine if students are satisfied with VASPA and if this satisfaction leads to continued use of VASPA and recommending VASPA to other students. Keywords Artificial intelligence, intelligent personal assistants, expectation confirmation theory, social cognitive theory, theory of consumption values, voice-activated smart phone assistants, higher education, students’ satisfaction.
Recommended Citation
Sohail, Maarif, "An AI-based ECT Perspective for Voice-Activated Smart Phone Assistants" (2020). AMCIS 2020 Proceedings. 15.
https://aisel.aisnet.org/amcis2020/ai_semantic_for_intelligent_info_systems/ai_semantic_for_intelligent_info_systems/15
An AI-based ECT Perspective for Voice-Activated Smart Phone Assistants
Abstract Artificial Intelligence (AI), which has been used in many industries, is gaining more prominence in the education system. Intelligent Personal Assistants (IPAs) and Voice Activated Smart Phone Assistants (VASPA) due to the ubiquitous presence of the smartphone are also available to the students. However, how students interact with VASPA and whether they are satisfied with VASPA are still not clear. By utilizing Expectation Confirmation Theory (ECT), Social Cognitive Theory (SCT), and Theory of Consumption Values (TCV), this study provides a framework to examine if students are satisfied with VASPA and if this satisfaction leads to continued use of VASPA and recommending VASPA to other students. Keywords Artificial intelligence, intelligent personal assistants, expectation confirmation theory, social cognitive theory, theory of consumption values, voice-activated smart phone assistants, higher education, students’ satisfaction.
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