Abstract
There is an increasing trend of consumers using mobile apps for varied purposes to the extent that such apps have become part of their personality. This study explores - consumers’ connection with mobile apps, drivers of building such connection; and the role of self-app connection in usage continuance intention. Further, this research investigates the moderating role of usage frequency in influencing self-app connection and usage continuance intention. The self-app connection scale is validated and tested for mobile shopping and travel application using three quantitative studies. The study provides discussion, and the theoretical and practical implications around self-app connection construct.
Recommended Citation
Thakur, Rakhi, "[EXTENDED] Me and My Mobile Apps" (2019). AMCIS 2019 Proceedings. 19.
https://aisel.aisnet.org/amcis2019/treo/treos/19
[EXTENDED] Me and My Mobile Apps
There is an increasing trend of consumers using mobile apps for varied purposes to the extent that such apps have become part of their personality. This study explores - consumers’ connection with mobile apps, drivers of building such connection; and the role of self-app connection in usage continuance intention. Further, this research investigates the moderating role of usage frequency in influencing self-app connection and usage continuance intention. The self-app connection scale is validated and tested for mobile shopping and travel application using three quantitative studies. The study provides discussion, and the theoretical and practical implications around self-app connection construct.