Abstract

Shop floor workers are at the center of the digital transformation of manufactures. Information systems and knowledge-work are becoming part of a former digitally disconnected workforce group. The change from routine task execution to knowledge provision is a challenging task for organizations and its shop floor workforce. To manage the complex transition information and communication technologies (ICT) like enterprise social media (ESM) can be the first step to empower the shop floor for its new organizational role. We present a case study in which we evaluate an ESM integration from the workers’ perspective and develop shop floor ESM use cases. Based on the workers’ perspective we derive and discuss organizational challenges that come with an ICT-enabled empowerment process. We contribute to ESM research by adding a new ESM user perspective and addressing ESMs’ applicability at the shop floor.

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Organizational Challenges for Enterprise Social Media at the Shop Floor

Shop floor workers are at the center of the digital transformation of manufactures. Information systems and knowledge-work are becoming part of a former digitally disconnected workforce group. The change from routine task execution to knowledge provision is a challenging task for organizations and its shop floor workforce. To manage the complex transition information and communication technologies (ICT) like enterprise social media (ESM) can be the first step to empower the shop floor for its new organizational role. We present a case study in which we evaluate an ESM integration from the workers’ perspective and develop shop floor ESM use cases. Based on the workers’ perspective we derive and discuss organizational challenges that come with an ICT-enabled empowerment process. We contribute to ESM research by adding a new ESM user perspective and addressing ESMs’ applicability at the shop floor.