Abstract
The last decade a broad stream of research has studied how organizations use specific social media platforms. However, there is a lack of research that focuses on a more general use of organizational social media over time, that includes social media use both for internal and external purposes, and what implications the use has on work practices and organizational structures. The aim of the present paper is hence to study the organizational use of social media in terms of what new work practices and organizational structures that emerge and changes over time. Orlikowski’s ‘practice lens’ has been used to analyze the introduction and ongoing use of social media in a hotel chain over a period of five years. The main contribution of the paper is providing means to explain the new practices and structures related to organizational work that arises due to the use of organizational social media.
Recommended Citation
Högberg, Karin, "The practice of organizational social media -an international longitudinal case study" (2019). AMCIS 2019 Proceedings. 10.
https://aisel.aisnet.org/amcis2019/social_computing/social_computing/10
The practice of organizational social media -an international longitudinal case study
The last decade a broad stream of research has studied how organizations use specific social media platforms. However, there is a lack of research that focuses on a more general use of organizational social media over time, that includes social media use both for internal and external purposes, and what implications the use has on work practices and organizational structures. The aim of the present paper is hence to study the organizational use of social media in terms of what new work practices and organizational structures that emerge and changes over time. Orlikowski’s ‘practice lens’ has been used to analyze the introduction and ongoing use of social media in a hotel chain over a period of five years. The main contribution of the paper is providing means to explain the new practices and structures related to organizational work that arises due to the use of organizational social media.