Abstract
From a citizen-centric perspective of a smart city, we study a number of services that large cities extend to its populace. Using service typologies from services marketing as a backdrop, and recent advances in analytical customer relationship management (CRM) as a paradigm, we identify those services that are likely to benefit most from the introduction of data analytics in their design and delivery. We generalize these observations and logical conceptions into a prescriptive process that isolates the characteristics of services that can benefit from data analytics.
Recommended Citation
Kulkarni, Uday and Robles-Flores, Jose Antonio, "Data Analytics to Improve Citizen-Centric Smart City Services" (2019). AMCIS 2019 Proceedings. 10.
https://aisel.aisnet.org/amcis2019/org_transformation_is/org_transformation_is/10
Data Analytics to Improve Citizen-Centric Smart City Services
From a citizen-centric perspective of a smart city, we study a number of services that large cities extend to its populace. Using service typologies from services marketing as a backdrop, and recent advances in analytical customer relationship management (CRM) as a paradigm, we identify those services that are likely to benefit most from the introduction of data analytics in their design and delivery. We generalize these observations and logical conceptions into a prescriptive process that isolates the characteristics of services that can benefit from data analytics.