Abstract
Given the transportation sector’s significant contribution to greenhouse gas emissions, Business Trip Ridesharing (BTRS) is likely to become increasingly important as both policy and economic considerations require a rethinking within companies. With our study, we adapt the Theory of Planned Behavior to the BTRS context and add to the understanding of BTRS by examining employees’ behavioral antecedents. In exploring employees' motivations for BTRS, we demonstrate an improved comprehension of the relevant factors under consideration for a successful introduction of BTRS. Our findings suggest the importance of attitude and perceived behavioral control on BTRS behavioral intention and adoption. Furthermore, a mediation analyses revealed an important role of Green Information Systems (GIS) as enabler for BTRS and strengthens the importance of BTRS for the GIS community.
Recommended Citation
Herrenkind, Bernd; Lembcke, Tim-Benjamin; Trang, Simon; Brendel, Alfred Benedikt; and Kolbe, Lutz M., "Where Do You Want to Go Today: Understanding the Adoption of IS-Enabled Business Trip Ridesharing Services" (2019). AMCIS 2019 Proceedings. 8.
https://aisel.aisnet.org/amcis2019/green_is_sustain/green_is_sustain/8
Where Do You Want to Go Today: Understanding the Adoption of IS-Enabled Business Trip Ridesharing Services
Given the transportation sector’s significant contribution to greenhouse gas emissions, Business Trip Ridesharing (BTRS) is likely to become increasingly important as both policy and economic considerations require a rethinking within companies. With our study, we adapt the Theory of Planned Behavior to the BTRS context and add to the understanding of BTRS by examining employees’ behavioral antecedents. In exploring employees' motivations for BTRS, we demonstrate an improved comprehension of the relevant factors under consideration for a successful introduction of BTRS. Our findings suggest the importance of attitude and perceived behavioral control on BTRS behavioral intention and adoption. Furthermore, a mediation analyses revealed an important role of Green Information Systems (GIS) as enabler for BTRS and strengthens the importance of BTRS for the GIS community.