Extending UTAUT2 to Explore User Acceptance of Autonomous Delivery Vehicles
Abstract
Lately, last-mile delivery has received a great deal of attention in Germany mainly due to the growing e-commerce market. Despite the higher convenience for the recipient, last-mile delivery imposes a variety of societal costs (e.g., air pollution). Considering the increasing e-commerce market and the negative externalities the necessity of adjusting delivery strategies in last-mile delivery arises. Autonomous delivery vehicles (ADVs) are believed to have the potential to revolutionize last-mile delivery. However, if not widely accepted, the technological development and introduction can be a substantial waste of resources. In this research the extended unified theory of acceptance and use of technology (UTAUT2) is utilized as the core framework. Additionally, it is theoretically extended to the context of ADVs, based on an extensive literature review. The findings of the literature review show that trust in technology, perceived risk and innovativeness might play an important role in user acceptance of ADVs.
Extending UTAUT2 to Explore User Acceptance of Autonomous Delivery Vehicles
Lately, last-mile delivery has received a great deal of attention in Germany mainly due to the growing e-commerce market. Despite the higher convenience for the recipient, last-mile delivery imposes a variety of societal costs (e.g., air pollution). Considering the increasing e-commerce market and the negative externalities the necessity of adjusting delivery strategies in last-mile delivery arises. Autonomous delivery vehicles (ADVs) are believed to have the potential to revolutionize last-mile delivery. However, if not widely accepted, the technological development and introduction can be a substantial waste of resources. In this research the extended unified theory of acceptance and use of technology (UTAUT2) is utilized as the core framework. Additionally, it is theoretically extended to the context of ADVs, based on an extensive literature review. The findings of the literature review show that trust in technology, perceived risk and innovativeness might play an important role in user acceptance of ADVs.