Abstract
Key issues that face firms is the dynamic business environment, calling for managers to be alert for emerging opportunities, and leveraging on them ahead of competitors to enhance their competitive advantage. Digital Business Intensity (DBI), described as the rate of investment in digital resources is credited as an enabler of firms’ process improvement and organizational performance. We propose an organizational learning framework to show that, through DBI, firms stand to enhance their entrepreneurial orientation (EO) and entrepreneurial alertness (EA) for easy opportunity identification and conversion for competitive advantage. The model also proposes a positive mediating effect of EO on the relationship between DBI and EA. Findings from this model stands to contribute to literature and theory development by testing both EO and EA concurrently. This study has practical implications of providing insights to small businesses managers/owners in increasing their DBI to leverage on emerging opportunities for competitive advantage.
Recommended Citation
Wairimu, James and Liao, Qinyu, "Digital Business Intensity and Entrepreneurial Alertness in Organizational Learning" (2019). AMCIS 2019 Proceedings. 5.
https://aisel.aisnet.org/amcis2019/data_agility/data_agility/5
Digital Business Intensity and Entrepreneurial Alertness in Organizational Learning
Key issues that face firms is the dynamic business environment, calling for managers to be alert for emerging opportunities, and leveraging on them ahead of competitors to enhance their competitive advantage. Digital Business Intensity (DBI), described as the rate of investment in digital resources is credited as an enabler of firms’ process improvement and organizational performance. We propose an organizational learning framework to show that, through DBI, firms stand to enhance their entrepreneurial orientation (EO) and entrepreneurial alertness (EA) for easy opportunity identification and conversion for competitive advantage. The model also proposes a positive mediating effect of EO on the relationship between DBI and EA. Findings from this model stands to contribute to literature and theory development by testing both EO and EA concurrently. This study has practical implications of providing insights to small businesses managers/owners in increasing their DBI to leverage on emerging opportunities for competitive advantage.