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Abstract
The worldwide wearables market is growing, however, the discontinued use threatens the lasting utility of wearable health devices with a 30% abandonment rate. Prior research has used technology acceptance models to understand adoption and use of these technologies. However, the emphasis in prior research has been on aspects of the technology rather than aspects of the individual. To reflect the characteristics of a higher level of interaction between consumers and fitness wearable devices, we develop a model by integrating the Expectation-Confirmation Model of IS Continuance (ECM) with Regulatory Focus Theory (RFT). By introducing RFT to the IS continuance study, how wearable users deal with disconfirmation is explained in a more nuanced way. In our model, we propose that promotion focus negatively moderates the relationship between disconfirmation and perceived usefulness, whereas prevention focus positively moderates this relationship. This model provides theoretical contributions and practical contributions.
Recommended Citation
Li, Yafang; Crossler, Robert E.; and Compeau, Deborah, "Regulatory Focus in the Context of Wearable Continuance" (2019). AMCIS 2019 Proceedings. 3.
https://aisel.aisnet.org/amcis2019/adoption_diffusion_IT/adoption_diffusion_IT/3
Regulatory Focus in the Context of Wearable Continuance
The worldwide wearables market is growing, however, the discontinued use threatens the lasting utility of wearable health devices with a 30% abandonment rate. Prior research has used technology acceptance models to understand adoption and use of these technologies. However, the emphasis in prior research has been on aspects of the technology rather than aspects of the individual. To reflect the characteristics of a higher level of interaction between consumers and fitness wearable devices, we develop a model by integrating the Expectation-Confirmation Model of IS Continuance (ECM) with Regulatory Focus Theory (RFT). By introducing RFT to the IS continuance study, how wearable users deal with disconfirmation is explained in a more nuanced way. In our model, we propose that promotion focus negatively moderates the relationship between disconfirmation and perceived usefulness, whereas prevention focus positively moderates this relationship. This model provides theoretical contributions and practical contributions.
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