Abstract

This paper presents a study of barriers to participation in the sharing economy. We study both, the barriers to participation as a provider, as well as the barriers to participation as a consumer in the sharing economy. We conducted semi-structured interviews and used grounded theory techniques to identify barriers that prevent participation in the sharing economy. Our findings suggest that nine barriers have a negative impact on participation in the sharing economy: Effort expectancy, exploitation, inflexibility, lack of trust, performance risk, physical risk, privacy risk, process risk, and undesired social interaction. We show how these barriers relate to three main elements of the sharing economy: The platform, the resource, and other peer participants.

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Why Won’t You Share? Barriers to Participation in the Sharing Economy

This paper presents a study of barriers to participation in the sharing economy. We study both, the barriers to participation as a provider, as well as the barriers to participation as a consumer in the sharing economy. We conducted semi-structured interviews and used grounded theory techniques to identify barriers that prevent participation in the sharing economy. Our findings suggest that nine barriers have a negative impact on participation in the sharing economy: Effort expectancy, exploitation, inflexibility, lack of trust, performance risk, physical risk, privacy risk, process risk, and undesired social interaction. We show how these barriers relate to three main elements of the sharing economy: The platform, the resource, and other peer participants.