Start Date
16-8-2018 12:00 AM
Description
This qualitative study investigates socialization to online labor platforms using the information-seeking framework introduced by Miller and Jablin’s (1991). As workers adapt to this new work arrangement, they experience ambiguity and uncertainty that triggers seeking out information. Interviews with 29 online workers reveals the unmet information-seeking needs experienced by these workers. The findings extend the theoretical framework of information-seeking to account for the affordances and limitations present in OLPs. Furthermore, our findings suggest practical implications for the design of online labor platforms.
Recommended Citation
Blaising, Allie; Askay, David; Kotturi, Yasmine; and Kulkarni, Chinmay, "A Qualitative Investigation of Unmet Information-Seeking Needs of Online Workers" (2018). AMCIS 2018 Proceedings. 2.
https://aisel.aisnet.org/amcis2018/VirtualCC/Presentations/2
A Qualitative Investigation of Unmet Information-Seeking Needs of Online Workers
This qualitative study investigates socialization to online labor platforms using the information-seeking framework introduced by Miller and Jablin’s (1991). As workers adapt to this new work arrangement, they experience ambiguity and uncertainty that triggers seeking out information. Interviews with 29 online workers reveals the unmet information-seeking needs experienced by these workers. The findings extend the theoretical framework of information-seeking to account for the affordances and limitations present in OLPs. Furthermore, our findings suggest practical implications for the design of online labor platforms.