Start Date
16-8-2018 12:00 AM
Description
The rapid increase in the adoption of mobile devices in developing countries positions mobile microwork as a potential solution to the persistent unemployment challenge. Mobile microwork enables job seekers to participate in the online job market regardless of their geographic location. This paper examines mobile microworker attitudes, experiences as well as barriers in South Africa. It aims to explore and understand how these factors influence the potential and actual participation in microwork. The study adapted Self-Determination Theory model to include barriers that are experienced by individuals in the workforce to explore the relationship between their attitudes and motivations to participate in microwork. It focussed on the perceptions of individuals in the workforce and the potential application of mobile microwork as a form or a means to supplement their income. The findings show a strong relationship between the attitudes of workers and factors such as age, education level and employment status.
Recommended Citation
Roomaney, Zaakirah; van Belle, Jean-Paul; and Tsibolane, Pitso, "Mobile Micro-work in South Africa" (2018). AMCIS 2018 Proceedings. 6.
https://aisel.aisnet.org/amcis2018/GlobalDev/Presentations/6
Mobile Micro-work in South Africa
The rapid increase in the adoption of mobile devices in developing countries positions mobile microwork as a potential solution to the persistent unemployment challenge. Mobile microwork enables job seekers to participate in the online job market regardless of their geographic location. This paper examines mobile microworker attitudes, experiences as well as barriers in South Africa. It aims to explore and understand how these factors influence the potential and actual participation in microwork. The study adapted Self-Determination Theory model to include barriers that are experienced by individuals in the workforce to explore the relationship between their attitudes and motivations to participate in microwork. It focussed on the perceptions of individuals in the workforce and the potential application of mobile microwork as a form or a means to supplement their income. The findings show a strong relationship between the attitudes of workers and factors such as age, education level and employment status.