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Start Date

16-8-2018 12:00 AM

Description

Developers of free-to-play games often depend on people’s in-app purchases. In this article, I evaluate the potential influence of patience and the enjoyment of routine tasks on in-app purchase intention. After collecting 100 completed online questionnaires about the mobile video game Clash of Clans, and applying a structural equation modeling approach, I confirmed that patience is a negative predictor of in-app purchase intention in video games. In contrast, I could not confirm a corresponding influence of the enjoyment of routine tasks on in-app purchase intention. A potential explanation for this insignificance is provided and the other finding’s practical implications as well as their limitations are discussed.

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Aug 16th, 12:00 AM

What Drives In-App Purchase Intention in Video Games? An Examination of Patience and the Enjoyment of Routine Tasks

Developers of free-to-play games often depend on people’s in-app purchases. In this article, I evaluate the potential influence of patience and the enjoyment of routine tasks on in-app purchase intention. After collecting 100 completed online questionnaires about the mobile video game Clash of Clans, and applying a structural equation modeling approach, I confirmed that patience is a negative predictor of in-app purchase intention in video games. In contrast, I could not confirm a corresponding influence of the enjoyment of routine tasks on in-app purchase intention. A potential explanation for this insignificance is provided and the other finding’s practical implications as well as their limitations are discussed.