Start Date
16-8-2018 12:00 AM
Description
Developers of free-to-play games often depend on people’s in-app purchases. In this article, I evaluate the potential influence of patience and the enjoyment of routine tasks on in-app purchase intention. After collecting 100 completed online questionnaires about the mobile video game Clash of Clans, and applying a structural equation modeling approach, I confirmed that patience is a negative predictor of in-app purchase intention in video games. In contrast, I could not confirm a corresponding influence of the enjoyment of routine tasks on in-app purchase intention. A potential explanation for this insignificance is provided and the other finding’s practical implications as well as their limitations are discussed.
Recommended Citation
Ernst, Claus-Peter H., "What Drives In-App Purchase Intention in Video Games? An Examination of Patience and the Enjoyment of Routine Tasks" (2018). AMCIS 2018 Proceedings. 1.
https://aisel.aisnet.org/amcis2018/AdvancesIS/Presentations/1
What Drives In-App Purchase Intention in Video Games? An Examination of Patience and the Enjoyment of Routine Tasks
Developers of free-to-play games often depend on people’s in-app purchases. In this article, I evaluate the potential influence of patience and the enjoyment of routine tasks on in-app purchase intention. After collecting 100 completed online questionnaires about the mobile video game Clash of Clans, and applying a structural equation modeling approach, I confirmed that patience is a negative predictor of in-app purchase intention in video games. In contrast, I could not confirm a corresponding influence of the enjoyment of routine tasks on in-app purchase intention. A potential explanation for this insignificance is provided and the other finding’s practical implications as well as their limitations are discussed.