Start Date
16-8-2018 12:00 AM
Description
The emergence of the Internet of Things (IoT) is an important technology breakthrough with the potential to transform our lives. In this paper, we consider the connected home application domain of the IoT from an online retail perspective and explore factors that may affect a consumer’s behavioral intention to adopt IoT enabled online shopping (IoTOS) artifacts such as Amazon’s Dash Wand and the Google Home smart speaker. Based on the existing body of knowledge in the Information Systems (IS) field, we identify key factors including security concerns (composed of data confidentiality concerns and information privacy concerns), performance expectancy, effort expectancy, facilitating conditions, and price value, as determinants of an individual’s behavioral intention to use IoTOS artifacts. In doing so, we provide both a foundation for future research pertaining to consumer adoption of connected home innovations as well as offer insights that may help shape such innovations and their associated services.
Recommended Citation
Baswani, Siddharth; George, Joey; and Townsend, Anthony, "Connected Homes and Online Retail: The Case of IoT Enabled Online Shopping" (2018). AMCIS 2018 Proceedings. 2.
https://aisel.aisnet.org/amcis2018/AdoptionDiff/Presentations/2
Connected Homes and Online Retail: The Case of IoT Enabled Online Shopping
The emergence of the Internet of Things (IoT) is an important technology breakthrough with the potential to transform our lives. In this paper, we consider the connected home application domain of the IoT from an online retail perspective and explore factors that may affect a consumer’s behavioral intention to adopt IoT enabled online shopping (IoTOS) artifacts such as Amazon’s Dash Wand and the Google Home smart speaker. Based on the existing body of knowledge in the Information Systems (IS) field, we identify key factors including security concerns (composed of data confidentiality concerns and information privacy concerns), performance expectancy, effort expectancy, facilitating conditions, and price value, as determinants of an individual’s behavioral intention to use IoTOS artifacts. In doing so, we provide both a foundation for future research pertaining to consumer adoption of connected home innovations as well as offer insights that may help shape such innovations and their associated services.