\
 

Start Date

16-8-2018 12:00 AM

Description

In this paper, we drew from the Expectation Confirmation Theory to postulate that Past Technology Category Satisfaction, which we define as the degree of a person’s past satisfaction with a technology category across manufacturers, indirectly influences the Behavioral Intention to Use a specific technological product of the same category today. After collecting 106 online questionnaires about voice assistants and applying a structural equation modeling approach, our findings indicate that people’s satisfaction with technological categories in the past does indirectly influence their usage behavior of current specific technologies through Perceived Usefulness and Perceived Enjoyment.

Share

COinS
 
Aug 16th, 12:00 AM

‘If at First You Don't Succeed, Try, Try Again’ Might Not Always Make Sense: On the Influence of Past Technology Category Satisfaction on Technology Usage

In this paper, we drew from the Expectation Confirmation Theory to postulate that Past Technology Category Satisfaction, which we define as the degree of a person’s past satisfaction with a technology category across manufacturers, indirectly influences the Behavioral Intention to Use a specific technological product of the same category today. After collecting 106 online questionnaires about voice assistants and applying a structural equation modeling approach, our findings indicate that people’s satisfaction with technological categories in the past does indirectly influence their usage behavior of current specific technologies through Perceived Usefulness and Perceived Enjoyment.