Start Date
16-8-2018 12:00 AM
Description
In this paper, we drew from the Expectation Confirmation Theory to postulate that Past Technology Category Satisfaction, which we define as the degree of a person’s past satisfaction with a technology category across manufacturers, indirectly influences the Behavioral Intention to Use a specific technological product of the same category today. After collecting 106 online questionnaires about voice assistants and applying a structural equation modeling approach, our findings indicate that people’s satisfaction with technological categories in the past does indirectly influence their usage behavior of current specific technologies through Perceived Usefulness and Perceived Enjoyment.
Recommended Citation
Ernst, Claus-Peter H. and Malzahn, Birte, "‘If at First You Don't Succeed, Try, Try Again’ Might Not Always Make Sense: On the Influence of Past Technology Category Satisfaction on Technology Usage" (2018). AMCIS 2018 Proceedings. 1.
https://aisel.aisnet.org/amcis2018/AdoptionDiff/Presentations/1
‘If at First You Don't Succeed, Try, Try Again’ Might Not Always Make Sense: On the Influence of Past Technology Category Satisfaction on Technology Usage
In this paper, we drew from the Expectation Confirmation Theory to postulate that Past Technology Category Satisfaction, which we define as the degree of a person’s past satisfaction with a technology category across manufacturers, indirectly influences the Behavioral Intention to Use a specific technological product of the same category today. After collecting 106 online questionnaires about voice assistants and applying a structural equation modeling approach, our findings indicate that people’s satisfaction with technological categories in the past does indirectly influence their usage behavior of current specific technologies through Perceived Usefulness and Perceived Enjoyment.