Description
The recent measures adopted by the Government of India for the financial reforms in the country has led to an urgent need of different modes for cashless services. India is a country of diverse culture inhabited by people having a wide range of demographic factors. It is, thus, essential to identify the significant factors that affect the individual’s intention to adopt the cashless services. The main objective of this research is to analyse the users’ behaviour towards several constructs that have been identified as the potential enablers of the high rate of adoption of cashless services in India. The study builds upon the Unified Theory of Acceptance and Use of Technology model and adds several new factors that are significant in the Indian context. Results obtained through descriptive statistics suggest that the identified constructs are perceived significant by the users in shaping their intentions towards the use of cashless services.
Recommended Citation
Kumar, Prabhat; Sinha, Akash; Rana, Nripendra P.; and Singh, Ayushi, "User Adoption of Cashless Services in Indian Context – A Preliminary Analysis" (2017). AMCIS 2017 Proceedings. 6.
https://aisel.aisnet.org/amcis2017/eGovernment/Presentations/6
User Adoption of Cashless Services in Indian Context – A Preliminary Analysis
The recent measures adopted by the Government of India for the financial reforms in the country has led to an urgent need of different modes for cashless services. India is a country of diverse culture inhabited by people having a wide range of demographic factors. It is, thus, essential to identify the significant factors that affect the individual’s intention to adopt the cashless services. The main objective of this research is to analyse the users’ behaviour towards several constructs that have been identified as the potential enablers of the high rate of adoption of cashless services in India. The study builds upon the Unified Theory of Acceptance and Use of Technology model and adds several new factors that are significant in the Indian context. Results obtained through descriptive statistics suggest that the identified constructs are perceived significant by the users in shaping their intentions towards the use of cashless services.