Description
When should an organization’s web page be replaced rather than updated? As Internet technologies evolve, organizations are often urged to keep pace. Yet replacing a web page, or creating an entirely new web page can be both a risky and expensive proposition. Not only are there financial costs of starting a new project, there are also pitfalls of working through the challenges of a new technology that may result in gaps in service, lost sales opportunities, or even lost customers. This paper examines one organization's choice to replace an existing website rather than revise the website. The original website is compared to the replacing website through both an organizational and a technical model. The differences between the two websites provide both managers and academics with a hueristic or bedeker for evaluating the replacement or revision of an organization's website.
Recommended Citation
Nagy, Delmer; Schultz, Leah; and Wiederker, Taylor, "Replace or Revise? A Case Study Investigating the Replacement of an Organizational Website" (2017). AMCIS 2017 Proceedings. 19.
https://aisel.aisnet.org/amcis2017/eBusiness/Presentations/19
Replace or Revise? A Case Study Investigating the Replacement of an Organizational Website
When should an organization’s web page be replaced rather than updated? As Internet technologies evolve, organizations are often urged to keep pace. Yet replacing a web page, or creating an entirely new web page can be both a risky and expensive proposition. Not only are there financial costs of starting a new project, there are also pitfalls of working through the challenges of a new technology that may result in gaps in service, lost sales opportunities, or even lost customers. This paper examines one organization's choice to replace an existing website rather than revise the website. The original website is compared to the replacing website through both an organizational and a technical model. The differences between the two websites provide both managers and academics with a hueristic or bedeker for evaluating the replacement or revision of an organization's website.