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Self-presentations in social media and online communities influence perceptions. Members of mass collaborations who understand the group’s fundamental structures and governance influence the success of the collaborations. This study linked these two findings in order to investigate the relationship between self-presentation, the development of trust and personal and group identification, and collaboration success in mass collaboration. Ability, a subcomponent of trust, is associated with successful collaborations, but personal and group identifications lead to less successful ones. Ability and integrity, subcomponents of trust, lead to greater effort expended on the collaboration, while personal and group identification do not. These findings demonstrate that self-presentations do have an impact on goal attainment in mass collaborations.

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Aug 10th, 12:00 AM

Too Much Information: The Influence of User Self-Presentation on Success in Mass Collaboration

Self-presentations in social media and online communities influence perceptions. Members of mass collaborations who understand the group’s fundamental structures and governance influence the success of the collaborations. This study linked these two findings in order to investigate the relationship between self-presentation, the development of trust and personal and group identification, and collaboration success in mass collaboration. Ability, a subcomponent of trust, is associated with successful collaborations, but personal and group identifications lead to less successful ones. Ability and integrity, subcomponents of trust, lead to greater effort expended on the collaboration, while personal and group identification do not. These findings demonstrate that self-presentations do have an impact on goal attainment in mass collaborations.