Argument Quality, Peripheral Cues and the Elaboration Likelihood Model

Presenter Information

Christopher Sibona, University of North Carolina Wilmington, Wilmington, NC, USAFollow
Jeff Cummings, University of North Carolina Wilmington, Wilmington, NC, USAFollow

Description

The paper discusses the concerns around Elaboration Likelihood Model, in particular regarding how to measure argument quality and peripheral cues.

Recommended Citation

Sibona, Christopher and Cummings, Jeff, "Argument Quality, Peripheral Cues and the Elaboration Likelihood Model" (2017). AMCIS 2017 Proceedings. 82.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/82