Comparing Consumer-Produced Product Reviews across Multiple Websites

Presenter Information

Wu He, Old Dominion University, Norfolk, VA, USAFollow
Justin Zhang, State University of New York at Plattsburgh, Plattsburgh, NY, USAFollow

Description

Authors show that the sentiment of the online consumer reviews could vary substantially so relying on a single data source to make purchase decision is not a wise idea.

Recommended Citation

He, Wu and Zhang, Justin, "Comparing Consumer-Produced Product Reviews across Multiple Websites" (2017). AMCIS 2017 Proceedings. 74.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/74