Description
This work aims to develop a standard scale for measuring the effectiveness of the websites hosting reviews and in the process develop an understanding of the attributes that contribute significantly.
Recommended Citation
Sadhya, Vikram, "Scale for Measuring Effectiveness of Online Review Websites" (2017). AMCIS 2017 Proceedings. 73.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/73
COinS
Aug 10th, 12:00 AM
Scale for Measuring Effectiveness of Online Review Websites
This work aims to develop a standard scale for measuring the effectiveness of the websites hosting reviews and in the process develop an understanding of the attributes that contribute significantly.