Description
The purpose of this talk is to sketch a theory and operational definition of business analytics (BA). The intent is to facilitate advances in survey-based research examining the relationship between the use of BA and organizational impacts
Recommended Citation
Donalds, Kelley, "Towards a Theory and Operational Definition of Business Analytics" (2017). AMCIS 2017 Proceedings. 46.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/46
Towards a Theory and Operational Definition of Business Analytics
The purpose of this talk is to sketch a theory and operational definition of business analytics (BA). The intent is to facilitate advances in survey-based research examining the relationship between the use of BA and organizational impacts