Description
The authors conduct a CI (competitive intelligence) case study on IBM using social media data and text mining. They combine consumer sentiments with syntactic features such as negation, comparative and superlative tense in identifying competitors from social media data.
Recommended Citation
Yuan, Xue,; Zhou, Yilu; and Dasgupta, Subhasish, "Mining Social Media for Competitive Intelligence: A Case Study of IBM" (2017). AMCIS 2017 Proceedings. 37.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/37
Mining Social Media for Competitive Intelligence: A Case Study of IBM
The authors conduct a CI (competitive intelligence) case study on IBM using social media data and text mining. They combine consumer sentiments with syntactic features such as negation, comparative and superlative tense in identifying competitors from social media data.